About Me
Regina Rakhlin has been designing digital products for over 15 years. Her approach to design is highly collaborative and focuses on solving customer problems while balancing business objectives. She has worked on global brands such as MAC Cosmetics, Victoria's Secret, Tiffany & Co., L'Oreal, and others. Her attention to detail produces quality digital products that help grow businesses.
She is a hands-on designer who has built and led UX design teams while driving platform process optimization. Focusing on end-to-end UX expertise for a wide spectrum of industries, she has also run her own company and led internal teams.
Now, she is looking to leverage her experience and further challenge herself while learning new and complex businesses.
Resumé
Experienced in CX, UX, and digital strategy. A proven track record in strong, consistent business growth. Informed, optimized solutions with balanced business and customer objectives. Additional specialties include Interaction Design, Art Direction, Global Strategy, deliver quality with resource efficiency.
EXPERIENCE
RD Digital, New York
UX & Strategy
2018 - PRESENT
Designed, managed, high profile projects for many different types of industries. Led collaborative strategy sessions with executive leaders. Presented experiences for B2C, B2B clients: MIRA AI, Phillip Jeffries LTD., Blackbox, Peek Kids, Habitual, Crane Stationery, Patroon & more.
• • •
Valtech, New York
CX Strategy & UX Director
2019 - 05.2020
Lead the customer journey and digital experience strategy for the suite of MAC Cosmetics in-store connected experiences. Interfaced and collaborated with MAC’s leadership and stakeholders via strategy ideation, experience workshop, and product presentations. Delivered quality products with challenging objectives and compressed timelines.
• • •
Victoria’s Secret, New York
UX Director
2013 - 2018
Managed a remote & local UX design team. Drove creation and execution of the digital product vision. Coached & designed informed solutions leveraging design systems and UX best practices. Created usability prototypes for assumption validation and gained insights. Identified test & learn agenda items, to increase revenue, and optimize digital performance.
Cross-functional alignment to optimize processes, methodologies, relevant emerging trends and tools. Internal/external collaboration to align on realistic limitations, priorities, and timelines.
• • •
Art Director
2007 - 2013
Art directed internal & external teams focused on content and user experience design. Managed simultaneous projects of varying scope & timeline.
• • •
Associate Art Director
2004 - 2007
Designed major business initiatives: holiday creative, high-profile bra launches, introduction to the PINK sub-brand and a site redesign. Managed the creation of emails, online ad units & smaller site initiatives.
• • •
Web Designer
2002 - 2004
Redesigned Semi-Annual Sale experience. Created layouts and a business case for the addition of category pages to the site. Designed high profile editorial content, emails & online ad units.
• • •
Tiffany & Co., New York
Art Director
1998 - 2002
Integral role in launching their first e-commerce site. Art directed photography and post-production. Designed high profile and business driver initiatives.
• • •
SKILLS
• UX Design
• UI Design
• Information Architecture
• Wireframes
• Mobile Design
• Screen Design
• Typography & Content Design
• Prototypes
• Design Sprints
• Lean UX
• Usability Tests
• Journey Maps
• Sketch
• Figma
• InVision
• Zeplin
• Shopify
• Airtable
• Adobe Creative Suite
• Wordpress
• Atlassian Software
• System Thinking
• Process Optimization
• Strategy Prioritization
EDUCATION
School of Visual Arts, New York City
Bachelor of Fine Arts - 1997